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Supply chain professionals as business consultants08 Oct 2009Source: Supply and Demand Chain Executive, 5 October 2009
In a shrinking economy, supply chain leaders face a dilemma. They face increased pressure to deliver greater cost reductions. However, other functions within the enterprise are looking to supply chain to provide higher levels of service and to be more responsive to the evolving environment to help these functions deliver on their own targets for sales numbers and profitability. In this situation, what can supply chain leaders count on to win? Typically, the supply chain organization does not control product or market strategy, and pricing and revenue goals are set elsewhere in the organization. Nevertheless, the supply chain executive has direct influence on a powerful source of competitive advantage: the supply chain staff and how they interact with internal customers within the enterprise. Expert sales professionals know how to build customer relationships that generate profitable sales — as long as they are able to add real value to the customer's business. Similarly, supply chain professionals with expertise and solutions that address business fundamentals such as productivity, efficiency, financial results and return on investment (ROI) can build relationships with internal customers that help their companies shut out the competition while increasing both the amount and profitability of their sales. |