Internet starting point for procurement decisions: Deloitte

The internet is often the starting point for major procurement and purchasing decisions in Australia, according to recent data from Deloitte.

“The Internet has clearly become the starting point for consumer research and purchasing decisions,” Deloitte Access economics director, Ric Simes, said.

Commissioned by AusRegistry together with the au Domain Administration (auDA), the Economic and Statistical Analysis of the .au Domain Range report is the first of its kind to assesses the true extent of the .au domain’s influence on the Australian economy.

The key finding from the report was that the .au domain name space contributed $475 million to the Australian economy in 2011.

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