Kellogs aims to buy greener

Cereal giant Kellogg’s has pledged to improve its understanding of sustainable agriculture practices so it can buy more ingredients produced in this way.

The vow was made in the firm’s 2009 Corporate Responsibility Report, which said energy use and CO2 emissions were where it had its most significant direct environmental impact.

Kellogg’s said it would try to reduce the environmental footprint of its products and save money.

“We will increase our understanding of sustainable agriculture practices that align with our business needs for the procurement of our ingredients ensuring required quality, traceability, nutritional content and continuity of supply,” the report said.

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