Procurement attacked by marketers

Marketers have launched a scathing attack on the procurement profession, according to a report in Advertising Age (Ad Age).

Speaking at the American Advertising Federation's annual Advertising Hall of Achievement this week, a number of marketing executives were critical of buyers' focus on costs.

Tara Comonte, chief financial and operations officer of marketing agency Mediabrands, reportedly said: "Procurement wants to pay less than enough. And it will be self-destruction."

Frank Cooper, PepsiCo's chief marketing officer for sparkling beverages, added: "With global procurement leading creative and media discussions, disaster is surely on the way."

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