Procurement Professional is the official publication of CIPS Australasia

CIPSA's radio debut

07 Jul 2010

CIPS Australia's first ever radio advertisement has now finished airing on SEN, but another campaign is planned for later in the year.

The ad, which promotes the procurement profession and not The Institute, was aimed at the broader business community and appeared to reach it's target market well.

The advertisement directed interested listeners to a landing page www.procurement.org.au which provided more information about procurement. By tracking visits to the site, CIPSA was able to ascertain interest generated by the ad and was very happy with the response.

The CIPSA office also received a wealth of emails and phone calls from members who had heard the ad and thought it was a great initiative.

Listen to the ad here