Research shows rising supply chain credibility

01 Sep 2009

Source: Transport and Logistics News, 27 August 2009

European research reveals that perceptions of the supply chain function have evolved and continue to evolve amongst Europe’s leading retailers and manufacturers.

Characterised by their supply chains, modern businesses face higher levels of scrutiny as they are pressurised to meet sophisticated customer requirements on an ongoing and increasingly demanding cost-efficient basis.

The report, sourced directly from the opinions of supply chain directors, evaluates the influence and contribution of the supply chain function at a strategic decision-making level and the relationships supply chain directors have with their logistics contractors in today’s challenging business environment.

Comparing the June 2009 survey findings with Analytiqa’s Supply Chain Director Survey conducted in October 2003, there has been a tremendous increase in appreciation of the contribution a company’s supply chain brings to achieving sustainable competitive advantage.

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