Social Media and procurement - you have to want it

While social media is and will increasingly change the way businesses interact with consumers, with each other and with themselves, it’s time to take a step back from this idea of a new generation coming in and an automatic sea change in how a function like procurement runs itself writes Steve Hall in his blog on Procurement Leaders.  Social media is coming to procurement however Hall doesn’t believe this transition from ‘digital immigrants to digital natives’ will necessarily make procurement more interactive or more collaborative. 

Geoffrey Moore, in his influential book Crossing The Chasm, argues that we have great ways of interacting with each other in our lives as consumers and yet frequently as customers we’re left frustrated at our inability to engage and collaborate. For him, the move in corporations to these 'systems of engagement' is going to happen while procurement, because of its position in the business, where it manages relationships with suppliers that extend beyond the signing of a contract, could be a key part of this shift.

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