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PP42 April 2012

Selling the supply chain upwards

08 Sep 2009

Source: World Trade Mag, 5 September 2009


“File and forget it,” may be the approach too many managers (and their bosses up the corporate ladder) probably have when they receive the latest memo from the logistics folks. The dirty little secret is that, for all the talk about the importance of the supply chain, too often logistics is treated like the least favorite child in the corridors of corporate power. But not always and not everywhere.

And, as is increasingly clear within ‘best practices’ organizations, the supply chain (and the logistics processes and systems which transports it) can be a core competitive asset.

So how do you get your colleagues and superiors to take you seriously? How do you push logistics into the forefront of concerns? Get it on the screen?

In a word, how do you ‘sell the supply chain’ upwards? 

Turns out that, in tough times, the supply chain occupies a much more prominent importance in the enterprise than in periods of more prosperity. And these times are certainly tough. So, all things considered, this is an opportunity to drive ‘logistics awareness.’

Click here to read more.

 

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