Woolworths to join queue in new procurement strategy

Woolworths is set to join many butchers and other supermarkets in implementing a new procurement strategy for beef, however would not say whether it will use a new logo which is now being used to grade meat standards.

A new green and gold Meat Standards Australia (MSA) logo will be used by some outlets to identify beef that has met an independent consumer standard.

A spokesman for Coles said it had been using the MSA grading system in its beef supply chain for many years.

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